The objectives and policies in central government communications are based on fundamental rights, such as:
- freedom of speech
- participation and advocacy
- legal protection
- the right to one's own language and culture.
Central Government Communications draws on the fundamental right of citizens to receive information on public decisions and their preparation. Therefore, public authorities are responsible for promoting openness in their activities and for producing and disseminating information. This way, citizens and other stakeholders can assess the work of public authorities and participate in initiatives under preparation. They are able to supervise their own interests and rights.
Successful communications help support democracy, safeguard citizens’ rights and ensure a favourable operating environment for organisations and business. Communications answers the following questions: which audiences should be informed about the matter, how are different audiences reached and how to engage them. Public authorities should formulate communications in a way that reaches different target groups, provides advice on services and responds to the specific information needs of the media.
Public information should be accessible and easy to use. Good governance of information helps specify how information needs are handled. Organisations must have in place a clear procedure for defining information that is public.
Organisations must ensure that all employees are familiar with the Act on the Openness of Government Activities and know how to apply it in their work. Familiarity with Finland’s language laws and an understanding of communications are also a crucial part of expertise.