Finland Promotion Board
The Finland Promotion Board, made up of communications and marketing professionals, is responsible for coordinating country brand communications. The Board consists of both public servants and business experts. It brings together state-funded bodies carrying out country brand work and sets the broad outlines for country brand communications, such as the annual themes. The Ministry for Foreign Affairs is the Chair of Finland Promotion Board.
Country brand communications is about advocacy, communications and marketing. It is about describing Finland’s strengths in a way that is easy to understand. The purpose is to make target groups more aware, help them shape their opinions and ultimately their decisions. The results of this work can prove to be substantial in concrete terms both politically and economically. Finland’ country brand helps Finnish companies to sell their products and brings in investment and tourism, for instance.
Finland’s country brand webpages: This is Finland
Toolbox for communicating about Finland: toolbox.finland.fi